Growing your Business through Strategic Partnerships

Growing your Business through Strategic Partnerships

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About Course

A comprehensive masterclass designed to empower business owners, marketing and sales staff and students on the importance of strategic partnerships and how to implement them.

Strategic partnerships are a necessity to help your company grow, and it is important to be able to understand why your company needs a partnership and how to identify partnership opportunities in order to increase brand awareness, expand your company and to grow into new regions and markets.

Many businesses are incurring major capital expenditure for growth and expansion when they could be saving on expenditure by forging strategic partnerships with complimentary brands and sharing resources and strengths that they may not have themselves.

In this course, you will learn what a strategic partnership is and the benefits of forging partnerships. You will also learn about 20+ different types of strategic partnerships and how to identify the right ones for you.

We will also cover how to add value to a partnership, the important information to include in a partnership proposal, and how manage and nurture a strategic partnership relationship.

There are interactive activities using real-life companies to help get you into the mindset of a strategic partnership and you will receive a Human Resource Development Corporation accredited certificate upon completion.

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What Will You Learn?

  • By the end of the session, the participants will be able to:
  • Understand the importance of strategic partnerships in growing their business.
  • Create brand awareness and generate leads/sales through strategic partnerships.
  • Identify partnership opportunities and how to implement them.
  • Know how to target prospective partners and draft proposals to win deals.
  • All participants will receive a Certificate of Completion that is recognized by the Malaysian Human Resource Development Corp.

Course Content

Course Introduction

  • Course Introduction
    00:00

Module 1: What is a Strategic Partnership?
• The Definition of a strategic partnership. • Strategic partnerships within an organisation. • Differences between marketing and sales.

Module 2: Benefits of a Strategic Partnership
• Saving on capital expenditure. • Brand awareness and market reach. • Sales, generating more traffic and market share. • Sharing risks and developing ideas. • Extending capabilities.

Module 3: Different Partnership Structures
• Introduction to different structures. • 22 Different types of strategic partnerships. • Partnership marketing. • Product partnerships. • Distribution partnerships.

Module 4: Identifying Partnership Opportunities
• Why do you need a strategic partnership? • 12 different features of a strategic partnership.

Module 5: What can your Company Bring to the Table?
• What can your company bring to the table- what is your value? • 12 different benefits you can bring to the partnership.

Module 6: Targeting Prospective Partners
• What do you need/expect from a partner? • 25 Important contributions to expect from a partner. • Search, Screen & Select: Identifying prospective partners. • The importance of knowing your prospective partner and gathering information.

Module 7: How to Build a Partnership Proposal
• Define the partnership goals. • Identify target partner needs and values. • Highlight your unique value proposition. • Outline the partnership structure and scope. • Develop a detailed action plan. • Risk assessment and mitigation plan. • Performance metrics and succession evaluation. • Financial terms and investment. • Conclusion- call to action. • Important features to emphasize. • Formatting and designing the proposal.

Module 8: Managing the Partnership
• Finalising the deal. • Negotiating and closing the deal. • Implementation of partnership requirements and campaigns. • Nurturing the relationship. • Monitoring and measuring the partnership. • Addressing challenges and continuous improvement. • Documenting and reviewing outcomes.

Module 9: Building a Partnership Ecosystem
• The difference between a 1:1 strategic partnership and an eco-system. • Key characteristics of a partnership eco-system. • How does a partnership eco-system work? • Benefits of a partnership eco-system.

Module 10: Exiting or Scaling the Partnership
• Transitioning a partnership. • Scaling a partnership. • Ending a partnership.

Strategic Partnership Activities
Strategic Partnership Matchmaking. Partnership Mix n Mismatch

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