Data Storytelling

Duration
2 days.
Hours
6 hours plus lunch & coffee breaks.
Target Audience
Data Analysts and anyone who informs or needs to influence others with data.
Mode
In-Person.

Introduction

A brief overview.

Humanise cold data by telling warm, interesting and relevant stories. “Upcoming consumer trends” or “What people are buying” – which title is easier to understand? The data is identical; do you prefer business jargon or humanised language?

Dashboard forces the audience to interpret the data, which is time consuming. Data storytelling engages your audience by explaining the data and motivates them to act. The narrative with minimalist data visuals ensures ALL the salient points are highlighted. Carefully chosen metaphors bring your narrative to life, engaging your audience with your data stories for business decisions.

This workshop introduces data storytelling as this is the new way to communicate data.

Understanding Storytelling 100%
Finding Stories in Data 80%
Structuring Stories 70%
Engaging the Audience 70%

Course Objectives

After the training workshop, the participants will know how to:

  • Use data science to tell data stories that engages the audience.
  • Find the business story in your data.
  • Choose from 7 story plots and 5 story mechanisms to tell your data story.

Methodology

  • Interactive presentations
  • Discussions
  • Sharing experiences
  • Individual and group activities.

Modules

A brief overview of the class topics.

WHY USE STORYTELLING IN BUSINESS?

STORY STRUCTURE FOR BUSINESS

HOW TO FIND THE STORY IN YOUR DATA (1)

HOW TO FIND THE STORY IN YOUR DATA (2)

OPTIONS FOR YOUR STORY LINE   

FINALISE YOUR STORY

BEST PRACTICES FOR DATA VISUALISATION  

ENGAGE THE AUDIENCE WITH DATA SCIENCE

PROS AND CONS OF DATA STORIES

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