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Digital Transformation for SMEs
- Duration
- 2 days.
- Hours
- 6 hours plus lunch and coffee breaks.
- Target Audience
- Business owners/directors, CXO and MDs, top and middle management of SMEs.
- Mode
- In-Person.
Introduction
A comprehensive two-day masterclass designed to empower business leaders in small and medium enterprises with the knowledge and tools to navigate the digital age effectively.
Participants will gain a holistic understanding of digital transformation, learning to evaluate their organization’s digital maturity and craft strategies tailored to their unique goals. The course dives into the practical implementation of digital strategies including digital solutions, focusing on optimizing processes, leveraging data, and enhancing customer engagement.
Through exploring key digital technologies, fostering innovation, and developing leadership and skills in the digital era, attendees will be equipped to overcome challenges and ensure their SMEs remain competitive and future-ready. With a mix of real-life use cases, strategic insights, and hands-on activities, this masterclass offers an actionable roadmap for driving digital success in SMEs.
Course Objectives
By the end of the session, the participants will be able to:
- Have a holistic understanding of what digital transformation for SMEs means.
- Have the skills to evaluate their SME’s digital maturity effectively.
- Craft a digital strategy tailored to their SME’s unique needs and goals.
- Implement digital solutions, optimizing processes, leveraging data, and enhancing customer engagement.
- Foster an environment of innovation within SMEs through digitalization.
- Have the knowledge and strategies to overcome challenges and stay future-relevant in the digital landscape.
Methodology
Live in-person training including lectures and using real-life case studies and interactive activities and role-playing.
