Stakeholder Management

Duration: 2 days.
Hours: 6 hours plus lunch break.
Target Audience: Senior Managers, Managers and Senior Executives who interact with senior management, vendors and customers as well as internal staff.
Mode: In-Person.

Introduction

A brief overview.

The opinions of a stakeholder can directly affect the success of a business. Identifying and prioritizing stakeholders increases collaboration to minimise conflicts and misunderstandings.

Stakeholder management enables effective communication among all the key people in the decision-making process. We need to know their demands, interests and needs to achieve business goals collaboratively.

Identifying Stakeholders & Influencers 100%

Understanding Stakeholder Management 95%

Engaging Stakeholders 80%

Communication & Power Management 90%

Tools

7 questions to identify your stakeholders.
Name the stakeholders in a business event.
9 questions to analyse your stakeholders.
For each stakeholder, know who they advise, who influences them, their interests, contributions and likely resistance/acceptance to your recommendations.
Push/pull communication – know which type is needed for each stakeholder.
How to get your stakeholders to accept changes you will make.
Case study – Identify the engagement principles used in a business case.

Course Objectives

Upon completion of this workshop, the participants will be able to:

Identify and prioritise ALL the stakeholders (internal and external), as omitting a stakeholder is easy, BUT extremely DANGEROUS.
Know the relative importance of the stakeholders – most important, demanding, dominant, dangerous etc.
Understand personalities and communication styles to engage your stakeholders, especially when they are under pressure or want to exert control.

Methodology

This stimulating program will maximise the understanding and learning through presentation, interactive discussions and video clips.